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CloneICP

Find expert sources beyond your Rolodex.

Describe the expertise your story needs. Get 20-50 subject-matter experts, not the same five people every outlet quotes.

Describe who you're looking for
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3 free searches — discover 60-150 matching professionals, no signup required

Then $1 per search

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Your deadline is tomorrow. You need a credible expert source. HARO responses skew toward PR-coached executives and self-promoters. University press offices are slow and only surface their own faculty. Your Rolodex reflects your beat history, not the breadth of the field.

The journalists whose sourcing gets cited by other journalists don't just find accessible experts. They find representative ones. The pediatric emergency physician at a community hospital, not just the department chair at the teaching hospital. The supply chain economist at a regional firm, not just the Harvard professor. Story quality tracks directly with source diversity, and source diversity tracks directly with how far outside your existing network you can reach.

Describe the expert in the language of their field. A supply chain economist who focuses on semiconductor manufacturing and has analyzed trade policy impacts. CloneICP returns 20-50 professionals whose published work and institutional positions match. You assess credibility before you make the call.

Broader sources. Deeper expertise. Stronger stories.

See what you get

What You Get

What You'll Get

Every search returns clear output in under 60 seconds.

20-50 Subject-Matter Experts

Professionals with demonstrated expertise in the topic your story covers, drawn from publicly available professional profiles.

Match Scores

Each expert ranked by how closely their background matches the specific expertise your story requires.

Why They Match

See specific signals: research focus, institutional position, professional trajectory, public-facing expertise.

CSV Export

Download your source list. Keep a running file of experts by beat for future stories.

How It Works

01

Describe Your Target

Tell us who you're looking for in plain language.

02

AI Finds Matches

We analyze signals and find matching professionals.

03

Export Results

Up to 50 matches, ready for your enrichment tool.

How This Is Different

You know the current options. Here's what changes.

With HARO/Connectively & Press Offices
  • Query services attract self-promoters, not the deepest experts
  • University press offices only surface their own faculty
  • LinkedIn and Twitter searches return popularity, not expertise
  • Same accessible sources quoted across every outlet
With CloneICP
  • Describe the exact expertise your story requires in specific terms
  • Find genuine domain experts, not people optimizing for media placement
  • Discover sources at institutions and organizations outside your usual network
  • Build a broader, more representative source list for any beat

Questions

How does this help with source diversity?
Traditional source-finding methods reinforce existing networks: the same institutions, the same accessible experts, the same geographic clusters. CloneICP searches broadly across publicly available professional content, which means your candidate list includes experts at community hospitals, regional universities, industry organizations, and other institutions that press offices and query services underrepresent.
Will these experts agree to be interviewed?
Not necessarily. CloneICP finds people with the right expertise, but willingness to speak on the record depends on the individual. What changes is your starting point: instead of five familiar names, you have 20 to 50 credentialed experts to contact. More candidates means more chances of finding someone available and willing to talk.
Can I use this for broadcast and podcast booking?
Yes. Describe the expertise and communication profile you need for your segment. Producers can use the same approach to find guests: describe the topic expertise and the type of professional background that makes someone credible and interesting to an audience.
How much does it cost?
3 free searches to start, no signup required. After that, credits start at $10 for 10 searches. No subscription needed.

Try It Free

3 searches. No signup. Results in under 60 seconds.

No credit card|No signup required